Packit keeps cooler longer, up to 10 hours and needs no gel pack. It is eco friendly, PVC lead free, non toxic, earth safe and reusable. It is versatile, perfect for baby bottles, school, work, sporting events, golf and so much more. Just put it in the freezer, take it out, pack it with food & drink and you are ready to go. This one is a pink and aqua cube type design. It reminds me of a quilt pattern